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What's The Secret To High Search Engine
Positioning? |
| Want to know the secret of how to place
high on a search engine? Just ask them. Every search engine makes
available to the public exactly what it looks for and how they evaluate a
web site. There really is no secret. "Design a
relevant informative web site that is focused on your purpose... and
design it well." The only problem is that most web design companies
don't take the time to do it. They'd rather turn out a hundred template
"cookie cutter" sites than one well designed web site. That's
because it takes knowledge and expertise to do a site properly, and most
companies use pre-made templates and automated programs to turn out many
sites quickly. |
| Myth:
Only a few know the secret to high search engine placement.
Truth:
Search engines publicly post
how they evaluate a site. Only a few take the time to study those
specs and incorporate them into site design.
Myth:
Good search engine placement is very costly. Those who know the
secret can charge exorbitant fees.
Truth:
There is no secret. A well designed web site places high naturally
- and cost's nothing! |
Myth:
High priced positioning companies know how to
"bend" the rules to get better positioning.
Truth:
The work is "BREAK" not bend. Search
engines are not dumb. They catch cheaters all the time... and their
sites are banned - permanently!!!!
Myth:
You can buy your way to the top of a search engine.
Truth:
On some search engines you can pay to get your site site into the sponsored
or advertised section. But why pay when you can have it FREE? |
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So What Actually Makes A Site Place High In The Search Engines? |
 The
general answer from all search engine companies is good design. The specific answer is a bit more
complicated. Each Search Engine evaluates web sites in their own way...
they have their own unique evaluation criteria. What one Search Engine sees as very important,
another Search Engine will see as less important. Some Search Engines look at only the first page of a
site, other Search Engines look through the entire site. Some Search Engines
place great importance on
the first sentence of a page thinking that this sentence sets the tone for
the entire page. Other Search Engines ignore the first paragraph completely, thinking
that it takes a paragraph to "set the stage" for the really
important stuff that follows. Some Search Engines look at the last paragraph thinking
that this will be a summery of the contents of the page. And Search Engines
are constantly changing, trying new ways to improve their accuracy
in evaluations. So a Good design company spends much time constantly
staying abreast of all these changes.
 A good professional web
designer takes
all that
information into account - and then becomes a
master juggler and puzzler, as they create the various pieces of a web
site to fit into as
many of the search engine specifications as possible - and still keep it pleasing to the
eye!
This takes a combination of many skills, highly focused energy, flexible
creativity, and the ability to put it all together. None of these things can be
accomplished by using a template or cookie cutter design program.
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Did You
Know: The More Links There Are To Your Site, The Higher You'll Position? |
Contact Us For A Free Web
Site Design
Consultation.
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